Tag Archives: Brainstorm

Albino Alligators and Other Tales of a 4th Grade Classroom

Albino AlligatorWith sweaty foreheads dripping and scotch tape flying, 6 groups of terrified 4th graders presented their ideas for redesigning school with some ‘experts’ last week. Jello playgrounds and eco-classrooms, 007 super-villain-style albino alligator pens and survivalists training, their ideas were broad and exciting. A multivariant exercise for growth, they had to work together, write a persuasive arguments, draw in several different perspectives, standup in front of everyone and speak, and even do a little critical thinking.

I didn’t expect such high-quality work from young and inexperienced students.  Rehearsed speeches presented, schematics displayed on computers, and 3D models in tow, I loved the different ways they told their stories. However, I wish we had an opportunity to teach them a tiny little lesson before they started on their projects. These three basic a-ha’s hit home for me:

  1. Folks need clear framework or model to emulate to succeed
  2. Being unconstrained and truly going broad with ideas is hard, even for children
  3. People love positive feedback and it pushes them and their ideas further

1 – A clear model. Innovating is a lot like swimming. It is a completely natural thing that Swimming Babyeven babies do, but at some point we completely forget and have to be re-taught. When this first lesson happens, you just can’t just be thrown into the deep-end and expect be successful and ever want to do it again. There are the rare few who do great when that happens, but most of us turn into tight, nervous clams and have no idea what to do next. Then we drown. Pure and simple, if you want someone to start innovating and using design thinking without too much pain, you have to show them how it is done!  Our 4th graders did a marvelous job, however if I had a chance to bring them through a quick brainstorm, they would have cut their time in half.

Brainstorm with Post-It Notes2 – Unconstrained, going broad. When thinking of new ideas you must go unconstrained at first, even if it is for 10 minutes. I call this the ‘puke’ phase. The first few ideas are not your best and you need to get them out of your system to really start thinking of the good stuff. Often the biggest limit to enormous ideas are those imposed by our own minds before we even speak, write, or draw. We unknowingly restrict ourselves to what is acceptable to bosses, our environments, our families, and our peers. We need to throw those rules away for this brief time. There will be plenty of time later to think about narrowing down due to things like time, budgets, authorities, rules, and passions.

3 – Positive feedback pushes. There is a great framework that my co-conspirator, Laura Houghton suggested to use called I like/I wish. When using this you start off Wendy Spies and Laura Houghton at Juana Briones Teaching Design Thinkingyour feedback with “I like…” and then you name something that you like about the project, idea or presentation. Then you immediately say “I wish…” and you say something that could be improved or identify a problem that could be solved.  For example, a student said “Alligators are really expensive.” This caused the team to get defensive.  What would be a better way to say it is, “I like the idea of having Albino Alligators at school, it gives everyone an opportunity to observe such rare creatures up close. I wish the Alligators were not so rare and difficult to keep healthy.” This gives the students an opportunity to address a constraint as something they can fix, rather than a combative set of feedback that could be taken personally and derail the growth. It proved hugely freeing for both the students presenting and those in the audience tasked with giving help to their peers.

I look forward to returning to review their models and customer tests and to pushing the entire school out of their comfort zones and into their innovation zones.

What is some advice you would give to these 4th graders on their journey to re-design school?


Write Now, Edit Later. AKA – left brain shut up, right brain GO!

I am staring a blank piece of paper, a million ideas swimming in my mind, and none of them is good enough.  The pen is not moving, and I have no idea what to do next…

Right Brain Diverge, Left Brain Converge

Use the different parts of your brain at the right time!

That is how every writing exercise seems to begin for me. Then I get distracted by email or facebook and then never write a darned thing.  That was, until my favorite writer pointed out the brilliantly obvious point that writing is a lot like product design!  You can’t edit at the same time as you create.  You have to turn off that critic – that darned left brain!

Unicorn puking it out - write down everything you can think of

Puke it out!

Pick up the pen, the keyboard, or dictate into the microphone and just let it go.  There is no good or bad, no one will ever see this.  Whatever comes to mind, let it come out of you.  So that you can get to the good stuff.  In design, I call this the ‘puke’ phase.  After all, when was the last time that the first idea you wrote down was the best one?  Or even the third or fourth?  This puke time is dedicated to clearing out all the ideas so that we can move on to the good stuff.

So, what exactly do I do?  Just start writing, even if it is gibberish.  Write as long and quickly as you can.  Start anywhere, from breakfast that day to your childhood to the latest conversation with a co-worker.  Sure, maybe everything won’t hold together perfectly.  But you shouldn’t know that.  You will be too busy writing to see that everything is crap.  Besides, you won’t know exactly what you meant to write until well after you are done writing, you need at least a few hundred words on the page before the first decent sentence emerges.

Just accept it.  I am trying to. Stream of ConciousnessThis is just part of the way things work.  While we are all delicate, individual snowflakes, we are all still basically the same.  99% of what you write will be deleted or at least re-written.  Don’t be attached, don’t even really think about it, just get it out of your head.  If you can do that, then the good news is that you will be another 1000 words ahead of everyone else!

The Design Process (aka Simple Problem Solving)

My friend Bruce came to me the other day very excited about his idea and wanting to build it immediately.  The first thing I asked him is who is his customer and what problems does his product solve for them.  Like so many of us, he struggled.  You know in your heart, if you can’t explain your product simply, then you probably don’t have a good idea (yet!). The good news, is that there is a fantastic design process that most of us follow that help us develop ideas into products.  This process ensures that our ideas are actually great and that our products will be successful.

How do you know it is going to be successful?  You know an idea will be successful if it solves a big unmet need of your user.  How do you ensure that it solves big, unmet needs?  Yep, it is as simple as 8 steps, however, like all simple things they do take a lot of practice to master.

Who is the person you are trying to solve for? What are their hopes, dreams, problems?

Who is the person you are trying to solve for? What are their hopes, dreams, problems?

  1. Know your customer.  Who are they?  What do they do?  Why are they unique?
  2. Discover the problems they are currently unable to solve well.  Sure, they might have solutions, but those solutions might be inadequate.  Figure out why.
  3. Brainstorm ways to fix those  problems.  Keep an open mind, the greater the number of solutions, the better.
  4. Narrow the answers.  Now you can be ruthless – decide what you want to work on and what gives you the most energy.
  5. Prototype those ideas.  There is no time line the present.  Don’t be fancy, just be prolific!

    It's not that I'm so smart, it's just that I stay with problems longer. - Albert Einstein

    It’s not that I’m so smart, it’s just that I stay with problems longer. – Albert Einstein

  6. Test solutions on users.  The rougher the ideas the better.  Users are more likely to give you useful feedback if they see that your ideas are not set in stone.
  7. Repeat 3-6 until you feel like the solution is correct.
  8. Bring the ideas to market.  So often folks get this wrong, you don’t bring an idea to market until you are sure it solves a big, unmet need!  Make sure you have steps 1-7 down before you even think about step 8.  :)

Notice it is more about building prototypes and testing them than it is about bringing something to market.  The best way not to waste a ton of time and money is to build out ideas in the best way possible to see if the customer will actually like them so much they will tell all of their friends.  If they don’t, you have saved yourself a lot of time and grief and have more information for the next iteration of your prototypes and ideas!